Mobile Strategy Doesn’t End with Your Website

Now that Facebook has unveiled redesigned mobile pages featuring stronger action-oriented controls, it’s time examine how we implement mobile strategy outside of websites. Audiences absorb a brand through a variety of channels, and assuming that all mobile roads lead to your responsive website is too narrow of a focus.

April 29, 2013

My latest post on insights.adfero.com:

Now that Facebook has unveiled redesigned mobile pages featuring stronger action-oriented controls, it’s time examine how we implement mobile strategy outside of websites. Audiences absorb a brand through a variety of channels, and assuming that all mobile roads lead to your responsive website is too narrow of a focus.